In the nineties the only way to get media attention was to be a self-proclaimed ‘expert’. Interestingly there were a plethora of ‘expert experts’ educating people on how to be the expert in their given field. You didn’t have to know a lot; you just needed to know how to communicate well. Media outlets could impress their audiences by using the term and applying it to yourself somehow lent credibility to you – by association, if nothing else.
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