Connect, Create, Collaborate
From the category archives:
I adore WordPress. It is such a far cry from the hand coded pages I created ten years ago. Back then, in an attempt to streamline my workflow, I would make page templates – essentially HTML files that included a header and a footer and some information about the way the page would be formatted. [...]
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What should you be blogging about? Well let me answer with that question with another question. Who is your audience? Now if you’re blogging as a business then part of your audience should be your customers and prospects. However even Wiggly Wigglers founder Heather Gorringe admitted recently that in a practical sense she could only supply customers in the UK even though her blog/podcast audience reached much further.
You want to be covering the topics your audience are interested in, while pointing out how your products and/or services can help them… but without sounding like an advertisement!
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People will tell you that personal blogs are the bane of the internet. Pundits of the idea will tell you that they they are self indulgent and have too broad a focus. However I recommend you start one. Why?
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